Looking Back on our Super Bowl 50 Legacy: Where Event Design Met the Big Game

There are events and then there are moments that redefine what is possible. For Blueprint Studios, Super Bowl 50 was exactly that. As the Bay Area hosted the golden anniversary of America’s biggest sporting event, we had the extraordinary opportunity to serve as the event design partner for the Super Bowl 50 Host Committee. It was a chance to showcase our full creative vision, precision execution, and hometown pride all on one of the most prominent stages in sports. This wasn’t just an event, it was a milestone in event design and experiential production.

From the bustling energy of downtown San Francisco to the game day celebrations in Santa Clara, each activation pushed the limits of experience design. As Super Bowl LX returns to the Bay Area, we are taking a look back at how that landmark year set the stage for everything that is possible today where bold design, thoughtful craftsmanship, and unforgettable energy came together to create truly remarkable moments.

Media Lounge at Moscone Center

We brought the official media lounge at Moscone Center to life, crafting a space where press, and VIP guests could connect, recharge, and immerse themselves in the excitement of Super Bowl week. Every detail of the lounge reflected the Bay Area’s innovation and style, brought to life through our custom event design and high-end rentals, blending cutting edge design with comfort and functionality to create a hub as dynamic as the city itself.

Golden Gala at Pier 27

Set against sweeping waterfront views, the Golden Gala at Pier 27 brought together VIP guests, athletes, entertainers, and community leaders in a celebration of local flavor and talent.

From music and laughter to thoughtfully curated cuisine that celebrated the rich variety of the San Francisco Bay Area, the evening was a vibrant showcase of the region’s pride and energy. It was a night that continues to inspire the experiences we create today.

NFL Films X San Francisco Symphony

At Zellerbach Rehearsal Hall, sport met sound in a seamless collaboration. We transformed the space into an immersive dining and cinematic experience, where NFL Films’ storytelling intertwined with the San Francisco Symphony’s music. Guests experienced film, music, and narrative in perfect harmony. The evening elevated storytelling to an art form and reflected our commitment to crafting experiences that surprise and delight.

Media Reception, Exploratorium

The Exploratorium reception kicked off media week with playful energy and creativity. Journalists explored hands on exhibits, captured vibrant moments, and mingled over curated bites and premium drinks. With the lively downtown backdrop, it was a memorable start to a week that celebrated sport, culture, and the Bay Area.

50 Club Hospitality Suite

Next, we brought Club 50, the exclusive VIP hospitality, to life. The refined atmosphere set a new standard for Super Bowl weekend hospitality. Guests experienced the perfect balance of sophistication and excitement, showcasing the art of elevated event design.

PRE and POST Game Party, Santa Clara Convention Center

Game day excitement reached its peak at the Santa Clara Convention Center. The pre game celebration featured the Ultimate Kitchen Throwdown, pairing AFC and NFC athletes with local celebrity chef coaches to create the ultimate Super Bowl appetizers. Guests joined in jumbo beer pong, shuffleboard, and more, all energized by food, drinks, and competitive spirit.

By the post game party, the energy had reached a fever pitch. Guests carried the thrill of the game with them, celebrating in full on game day glory as the weekend culminated in a vibrant and unforgettable finale.

Nearly a decade later, we still look back on Super Bowl 50 with immense pride. It remains one of the defining projects in our portfolio, a golden moment that solidified our reputation for excellence on one of the world’s biggest stages.

And while we are proud of where we have been, we are even more excited about where we are headed. As another Super Bowl season approaches, our ideas are taking shape, our designs are coming to life, and the next unforgettable experience is just around the corner.

Stay tuned. The next chapter is about to begin.