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Papi Steak: Branding for Events, Printing, and High-End Design

  • Writer: Mauricio Mogollon
    Mauricio Mogollon
  • Apr 16
  • 3 min read
Sizzling Design Meets Culinary Excellence Dive into how Blueprint Studios recreated Papi Steak at the Paddock Club, from bespoke branding to cutting-edge printing and high-end decor.
A luxurious and vibrant event space featuring a sleek, dark marble bar with gold accents, set against a backdrop of bold floral-patterned walls. The entrance to a dining area is framed by an illuminated archway with deep red drapery, creating a warm and inviting atmosphere. The space is enhanced by dramatic lighting, reflective surfaces, and intricate design elements, exuding a high-end, immersive experience.

Introduction

At the heart of the Paddock Club during the Formula 1 Las Vegas Grand Prix, Papi Steak emerged as a vibrant yet luxurious space, perfectly blending the thrill of motorsport with the sophistication of fine dining. Blueprint Studios was tasked with transforming this culinary gem into an immersive experience, and the results were nothing short of extraordinary. From bold branding activations to flawless event design, we crafted a space where luxury met adrenaline.


The Vision Behind the Design

To create an unforgettable dining experience that stood out in the high-energy environment of the Paddock Club, our design approach had to be bold, dynamic, and deeply rooted in the identity of Papi Steak. The key was not just to design a space but to tell a story—a tale of luxury, indulgence, and thrill.

Bar with floral decor and neon lights, featuring blue chairs and marble tables. Two screens show a woman; text reads Papi Steak Las Vegas.

Inspiration: We drew inspiration from the sleek lines of F1 cars and the opulence of Las Vegas nightlife. The design reflected both energy and sophistication.

Mood Boards: Our creative team built mood boards combining vibrant reds, blacks, and gold to reflect the restaurant’s color palette.

Collaborative Process: Frequent communication with Papi Steak’s team ensured the brand’s essence was preserved in every element of the design.


Designing with Precision and Passion

Creating a space that exudes both exclusivity and approachability requires a balance of innovation and meticulous detail. Our mission was to ensure every element—from branding to decor—seamlessly reflected Papi Steak’s identity while amplifying the electric atmosphere of Formula 1.

Custom Branding Activation: From menus to table settings, every piece was designed to embody Papi Steak’s signature style. Attention-grabbing signage and elegant logos tied the space together.

High-Definition Printing: The use of vibrant, textured wall panels and dynamic backdrops elevated the space, creating an immersive dining environment that told a story.

Event Lighting Design: A carefully curated blend of sleek lighting and ambient effects delivered a Vegas-inspired edge while ensuring intimate vibes for guests.


Elevating the Guest Experience

Attention to detail extended beyond aesthetics. Every decision was made with the guest experience in mind.


Seamless Flow: The layout was designed for easy navigation, allowing guests to soak in the atmosphere without feeling crowded.

Interactive Elements: QR code menus and branded social media walls encouraged engagement and digital sharing.

Scent Design: A subtle signature scent was introduced to enhance the multisensory dining experience.


The Experience That Captivated All

Papi Steak at the Paddock Club became more than just a restaurant; it was a branded experience where every detail, from decor to service, immersed guests in sophistication and energy.

Chic lounge with vibrant red, blue chairs, black marble tables, and floral walls. Decorative lighting above. Text on walls, modern ambiance.

One memorable highlight was the custom-designed seating arrangements, which featured rich, luxurious materials that reflected the restaurant's high-end ethos while providing guests with maximum comfort. Guests frequently paused to admire the intricately printed wall panels, many taking photos against the backdrops to capture the essence of this vibrant space. The feedback was overwhelmingly positive, with one guest remarking, "It's like stepping into the heartbeat of Las Vegas luxury—every corner tells a story." The seamless blend of branding activation and experiential marketing showcased Blueprint Studios’ mastery of event design. Guests left with not just a satisfied palate but a memorable story.


Conclusion


At Blueprint Studios, we thrive on creating spaces that capture the essence of a brand and elevate it to new heights. Papi Steak at the Paddock Club exemplified the power of combining creativity, precision, and passion.


Ready to bring your brand to life with bespoke design? Contact Blueprint Studios today and let’s create something extraordinary.

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