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Santa Called, He’s Into Holiday Event Planning This July

  • Writer: Megan Tribioli
    Megan Tribioli
  • Jul 28
  • 5 min read

While summer may be in full swing, with poolside lounging, icy lemonades, and flip flops everywhere, you might be surprised to hear the gentle jingle of sleigh bells in the distance. That’s right: it’s Christmas in July.


For savvy event planners, brand managers, and corporate teams, July is the golden hour for holiday party planning. And at Blueprint Studios, we’re here to tell you: now is the time to secure your dream winter celebration before the season sneaks up on you.


Here’s why getting a head start on holiday event planning in July isn’t just smart, it’s strategic.

Indoor Christmas tree lot with light-up “Tree Lot” sign and glowing holiday trees

1. The Best Venues and Vendors Book Up Fast

Why Early Holiday Event Planning Secures the Perfect Team


The holiday season (especially late November through December) is the most competitive time of year for event venues, catering teams, entertainers, and production professionals.


By planning early, you ensure:


  • Access to top-tier venues before they’re fully booked

  • Better pricing options while demand is lower

  • Flexible date selection to suit your team or client schedule

  • Room for creativity without last-minute stress


Whether you’re envisioning a sophisticated black-tie gala, a brand activation with seasonal flair, or a festive team celebration, securing your space and talent early means you won’t have to compromise on your vision.


Candyland-themed holiday party with giant Christmas tree in a grand chandelier-lit ballroom

2. Time to Curate a Bespoke Experience

How Holiday Event Planning in July Unlocks Creative Freedom


The most unforgettable events don’t happen overnight. They’re a result of thoughtful planning, immersive design, and seamless execution.

By kicking things off in July, you have the luxury of time to:


  • Craft a unique theme that ties into your brand or company culture

  • Design custom decor, signage, and experiential touchpoints

  • Develop interactive moments like photo ops, gamification, or virtual integrations

  • Incorporate high-end design elements such as architectural builds, lighting installations, and branded environments


Whether you want a winter wonderland, a retro après-ski party, or a modern minimalist holiday soirée, early planning gives you the time and creative space to make it spectacular.


Elegant holiday table setting overlooking San Francisco Bay and Golden Gate Bridge

3. Budget Planning Is Smoother and Smarter

Holiday Event Planning Early Means Financial Strategy Wins


End-of-year spending can be tight. That’s why savvy planners start budgeting for their holiday events early, while there’s still financial wiggle room.


Planning now allows you to:


  • Align the event with your remaining fiscal budget

  • Distribute costs over several months

  • Avoid rush fees and inflated seasonal pricing

  • Evaluate ROI opportunities like branding, engagement, or lead gen


And if you're considering a year-end celebration that also serves as a client appreciation event or product showcase, your event becomes a strategic business investment, not just a party.



4. Holiday Spirit Starts with Employee Morale

Boost Morale with Early Holiday Event Planning


After a long, demanding year, your team deserves to be celebrated. A thoughtfully planned holiday party isn’t just a seasonal tradition, it’s a chance to recognize hard work, boost morale, and reinforce company culture.


The earlier you start planning, the more meaningful the experience becomes:


  • Employees feel valued when they know time and care went into their celebration

  • Interactive or personalized moments leave lasting impressions

  • Creative additions like awards ceremonies, branded gifts, or surprise performances are easier to integrate with time


And if your organization is remote or hybrid, now is also the time to coordinate travel, choose between in-person or virtual experiences, and make attendance easier for all.


Colorful candy-themed holiday party with vibrant pink lights and playful lounge furniture

5. It’s the Secret to Staying Ahead of the Rush

Holiday Event Planning in July Beats the Holiday Chaos


Most people don’t start thinking about holiday events until September or October. By then, the logistics puzzle becomes harder to solve:


  • Preferred dates are booked

  • Design elements become limited

  • Rush fees increase

  • Your team is already juggling Q4 priorities


Instead, planning in July gives you breathing room. You’ll move into the fall with a fully formed plan, vendor partnerships secured, and production timelines already in motion. That’s peace of mind you’ll thank yourself for.


Red bar stools and festive decor in a cozy holiday lounge with glowing Christmas trees

6. “Christmas in July” Sparks Mid-Year Momentum

Turn July into Your Holiday Event Planning Power Move


Why wait until December to tap into holiday magic? A July planning kickoff can:


  • Boost internal energy and excitement

  • Engage stakeholders early for alignment

  • Inspire mid-year creativity

  • Start teasing the theme through internal campaigns


Some of our clients even incorporate “Christmas in July” into their team culture, holding preview meetings, voting on themes, or building buzz early to ensure everyone feels part of the process.


At Blueprint Studios, we love to help teams gamify the planning journey, launching teaser campaigns and interactive internal polls to make planning a part of the celebration.


Holiday table decor with ceramic Christmas trees, red napkins, and glassware on black tablescape

7. Your Event Deserves a Blueprint-Worthy Design

Our Holiday Event Planning Services Bring Visions to Life


At Blueprint Studios, we know that a truly immersive holiday experience is about more than décor, it’s about storytelling, innovation, and emotional connection.

When you start early, we can help you:


  • Design spatial experiences that align with your brand identity

  • Build custom installations that wow from the moment guests arrive

  • Elevate corporate events into unforgettable holiday experiences

  • Integrate sustainability, accessibility, and inclusivity into every touchpoint


Our award-winning creative team, production partners, and fabricators thrive when given time to bring bold visions to life. Whether you want whimsical and nostalgic or sleek and modern, we tailor every detail to your goals.


Pastel-themed holiday event with glowing white trees and whimsical table centerpieces

8. It’s Not Just Christmas, Plan for All Holidays

Inclusive Holiday Event Planning Starts Now


While “Christmas in July” may take be the saying, this is also the perfect moment to consider:


  • Hanukkah events

  • New Year’s Eve celebrations

  • Seasonal brand activations

  • Winter-themed galas

  • Non-denominational year-end parties


More organizations are opting for inclusive and diverse holiday celebrations, and early planning gives you the flexibility to thoughtfully honor the people and cultures in your community or team.


Retro holiday lounge with red diner chairs, nostalgic backdrop, and small Christmas trees

9. Trends to Watch This Holiday Season

Stay Ahead of Holiday Event Planning Trends for 2025


Starting early also gives you the chance to incorporate fresh, forward-looking ideas. Here are just a few trends we're seeing for the 2025 holiday season:


  • Digital & Hybrid Enhancements: Virtual entertainment, live-streamed elements, or interactive digital decor

  • Sustainability & Ethics: Eco-conscious materials, zero-waste catering, and charitable integrations

  • Nostalgia Vibes: Think '90s holiday movie themes, retro photo booths, and comfort-food cuisine

  • Cultural Customization: Celebrations that blend global traditions and modern style

  • Multi-Sensory Design: Scentscaping, touchable textures, and interactive lighting for total immersion


Early planning ensures you’re not just following trends, you’re setting them.



Let’s Make Holiday Magic Happen Together


Whether you’re envisioning a dazzling product launch, a luxe appreciation dinner, or a festive employee celebration, starting in July gives you the competitive edge.


At Blueprint Studios, we’re more than event designers, we’re your creative partners from vision to execution. Let’s transform your holiday ideas into a celebration that brings joy, builds connection, and makes an impact long after the snow has melted.


Ready to plan your best holiday event yet?

Explore our past work and let’s start dreaming together: www.blueprintstudios.com


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